FILE - In this Feb. 15, 1934 file photo, businesswoman Helena Rubinstein shows two masks from her collection that she will exhibit in New York City as she arrives aboard the ocean liner Paris. Rubinstein built a cosmetics empire on the notion that beauty is power. Known to all as Madame, she was a collector of African, Oceanic and Latin American art, eclectic home decor and couture fashion as the face and force of her brand for seven decades. Rubinstein, who died in 1965 at age 94, is the subject of a new exhibition at the Jewish Museum in New York that highlights her rise, interests and acquisitions in 200 objects. (AP Photo, File)