FILE - In this Feb. 20, 1958 file photo, businesswoman Helena Rubinstein poses in her office in New York. Rubinstein built a cosmetics empire on the notion that beauty is power. Known to all as Madame, she was a collector of African, Oceanic and Latin American art, eclectic home decor and couture fashion as the face and force of her brand for seven decades. Rubinstein, who died in 1965 at age 94, is the subject of a new exhibition at the Jewish Museum in New York that highlights her rise, interests and acquisitions in 200 objects. (AP Photo, FIle)