In this Tuesday, Feb. 17, 2009, file photo, shoppers leave a Wal-Mart in Danvers, Mass. Wal-Mart is doing whatever it takes to rope in holiday shoppers however they want to buy. For the first time, Wal-Mart Stores Inc. is offering free shipping on what it considers the season's top 100 hottest gifts, from board games to items related to Disney's hit film "Frozen" items, starting Saturday, Nov. 1, 2014. The move comes as rival Target Corp. began offering free shipping on all items, a program that started late October and will last through Dec. 20. (AP Photo/Lisa Poole)