FILE - In this April 3, 1995 photo, UCLA's Ed O'Bannon celebrates after his team won the championship NCAA game against Arkansas in Seattle. A federal judge has ruled that the NCAA can't stop college football and basketball players from selling the rights to their names and likenesses, opening the way to athletes getting payouts once their college careers are over, Friday, Aug. 8, 2014. (AP Photo/Eric Draper, File)