FILE - In this Jan. 30, 2010, file photo, Cleveland Cavaliers' LeBron James rubs his head as a television cameraman makes his picture during the first half of an NCAA college basketball game between Vanderbilt and Kentucky in Lexington, Ky. For athletes across all sports, it's become a way of life as the primary focus has shifted from fans watching in person to fans at home and in the sports bars watching on television. The camera is always watching, there are few places to hide and they have come to accept them as a part of their world from the moment they arrive for work. (AP Photo/Ed Reinke, File)