Cervelo Cycles founders and co-owners Phil White, right, and Gerard Vroomen pose for a photo in their Toronto warehouse on Friday, June 12, 2009. How do you follow seeing someone ride your bike to victory in the Tour de France? If you're Vroomen and White, you start your own team. Spanish star Carlos Sastre, riding for the CSC team, won last year's Tour aboard a Cervelo bike, a first for a Canadian manufacturer. THE CANADIAN PRESS/Darren Calabrese