FILE - In this Jan. 20, 1985, file photo, San Francisco 49ers fullback Roger Craig (33) spikes ball in end zone after scoring a second-quarter touchdown against the Miami Dolphins during Super Bowl XIX in Stanford, Ca. As the Super Bowl returns to the technology-rich, football-crazed Bay Area for the first time since 1985 to celebrate its 50th edition, Craig cannot help but reflect on how different the NFL's biggest show has become. (AP Photo/File)