FILE--Canada third John Morris, left to right, lead Ben Hebert, skip Kevin Martin, and second Marc Kennedy, hold the Canadian flag after defeating Norway for the gold during Olympic men's curling finals action at the Olympic Centre on Saturday, Feb. 27, 2010 during the Olympic Winter Games in Vancouver. There perhaps has never been a cooler time to curl. On the heels of Canada's gold and silver success at the Winter Olympics, raucous fans at the rink and staggering TV viewership, the country's other beloved icy pastime is unquestionably red hot. THE CANADIAN PRESS/Rick Eglinton