** FILE ** U.S. director David Mamet is shown in this Sept. 3, 2001, file photo in Venice, Italy. In an effort to get more people to notice its new vehicles, Ford Motor Co. has enlisted the help of Pulitzer-prize winning playwright and director David Mamet to direct some of its commercials. The television spots, to debut on American Idol, Tuesday, April 16, 2007, compare the company's Edge crossover vehicle to the acceleration of the BMW X-5 crossover and the interior quietness of the Lexus RX-350, Ford officials said. (AP Photo/Francesco Proietti, file)