Robert Voles, 43, manager of the new Recreational Equipment Inc.'s flagship store, climbs a 45-foot-high artificial climbing rock at the store in Denver, Thursday, June 22, 2000. Recreational Equipment Inc.'s new Denver flagship store offers 75,000 items in a vast space surrounding the Pinnacle, an artificial climbing rock on the store's ground floor. The store, built in a former transportation museum in trendy lower downtown, resembles an indoor wilderness, inviting customers to try merchandise under conditions designed to simulate the outdoors. (AP Photo/Ed Andrieski)