** ADVANCE FOR USE MARCH 6, 2006 ** Joe Firmage, right, chairman and CEO of ManyOne, Boston University Prof. Cutler Cleveland, left, director of the Center for Energy and Environmental Studies and Peter Saundry, center, executive director of the National Council for Science and the Environment, unveiled a next-generation multimedia Internet medium called the Digital Universe, on Thursday, Jan. 5, 2006, in Scotts Valley, Calif. It's a lofty ambition, a Web site that's the Internet equivalent of the Public Broadcasting Service, a user-supported resource that pays top academics to create authoritative maps, articles and links to third-party content related to virtually any scholarly topic. (AP Photo/ Tony Avelar)