FILE - In this Sept. 13, 2012 file photo, Chicago Bulls' Derrick Rose breaks down and cries during a news conference unveiling his new shoe the Adidas D Rose 3 in Chicago. With Rose out for the season, industry experts say Adidas may need to rethink its NBA marketing campaign centered on the Chicago Bulls star. An Adidas spokeswoman says the sports apparel giant's plans remain unchanged "at this time" and will be updated as needed. (AP Photo/Paul Beaty, File)