FILE - In this Thursday, June 11, 2015 file photo, Oculus CEO Brendan Iribe holds up the new Rift virtual reality headset during a news conference in San Francisco. Oculus is hosting its second annual conference for virtual reality developers, running Sept. 23-26, 2015, in Los Angeles. The company is scheduled to release the consumer edition of its Oculus Rift VR headset early next year. (AP Photo/Eric Risberg, File)