In this Sept. 29, 2015, photo, Rock 'N Roll Stuart is one of the interactive plush Minions from Thinkway Toys at the TTPM Holiday Showcase in New York. The U.S. toy industry is expected to have its strongest year in over a decade. The growth is being fueled by increasing popularity of toys based on Hollywood blockbuster films and better technology that allows toys to do things like talk back to children. (AP Photo/Mark Lennihan)