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Apple CEO Tim Cook says iPhone puts filmmaking power in everyone’s hands

Tim Cook, Apple CEO, says making television and movies is now within everyone’s reach thanks to the iPhone. Even the Apple iPhone introduction video was filmed on one. (Sept. 14) 
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Information
Source name: 
The Associated Press
Unique identifier: CP175005457 
Legacy Identifier: 4ea3097473a645ab8dfcfc60d2b24eb1 
Type: Video 
Duration: 11s 
Dimensions: 1920px × 1080px     13.97 MB 
Usage rights: Digital platform use only. Broadcast rights and editing of content prohibited. 
Create Date: 9/15/2025 12:13:24 AM 
Display aspect ratio: 16:9