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Can a Super Bowl ad give you brain tingles?

A Super Bowl ad aims to calm frenzied football fans with images of Zoe Kravitz whispering into a pair of microphones and tapping on a bottle. The beer ad stands to expose an internet craze known as ASMR, or autonomous sensory meridian response. (Feb. 1) 
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Information
Source name: 
The Associated Press
Unique identifier: CP11746736 
Legacy Identifier: 3aace859ddd748b084bf8b6f0aa5470f 
Type: Video 
Duration: 1m59s 
Dimensions: 1920px × 1080px     146.75 MB 
Usage rights: Digital platform use only. Broadcast rights and editing of content prohibited. 
Create Date: 2/1/2019 6:00:10 AM 
Display aspect ratio: 16:9