Bell Media says it's struck an agreement with Warner Bros. to acquire the exclusive Canadian rights for original TV shows made for upcoming U.S. streaming service HBO Max. The media giant says the "long-term" pact will help its Crave platform compete in an increasingly crowded streaming market. Bell Media's agreement also confirms that HBO Max won't be headed to Canada as a standalone option. Instead, Bell Media president Randy Lennox says TV series produced by Warner for HBO Max will mostly land on the HBO premium tier of its Crave streaming service. Lennox says the new agreement won't lead to raising its monthly subscription price. As the streaming wars intensify, exclusive content has become a valuable asset for all of the major players, including Netflix and Amazon. The streaming market is about to get a little bigger with Apple TV Plus and Disney Plus adding their services in November.